Tips for Designing Great Food Packaging

While the primary function of food packaging is to protect your product, the principal aim of packaging design is to attract consumers. The packaging, in other words, should sell itself. This means you need to have a strong brand identity and packaging that communicates information about your product clearly, concisely, and in a way that is relevant to your target audience. Your package is your brand ambassador and is a key success factor in pitching the retail buyer. Know Your Brand Identity Whether...
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